Sr. Analyst, Product & Content

Gravity IT Resources

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Job Title: Sr. Content Analyst, Digital Marketing

Location: Miami, Florida – Dallas, Texas – Bentonville, Arkansas

Job-Type: Direct hire

Employment Eligibility: Gravity cannot transfer nor sponsor a work visa for this position. Applicants must be eligible to work in the U.S. for any employer directly (we are not open to contract or “corp to corp” agreements).

Summary of Position:
Looking for a Senior Analyst to support our digital content and core product initiatives. We are poised to revolutionize home buying and drive business growth by creating a seamless, content rich shopping experience throughout the online and offline customer journey.
The ideal candidate is a driven, strategic analyst with demonstrable experience of supporting and influencing product growth and UX/UI development, a deep understanding of digital content with experience owning data from modern Content Management System (CMS) platforms, product optimization via web experimentation, and website analytics. They’re excited about the opportunity to build a world-class product analytics function whose work directly influences the trajectory of the business by leveraging their analytical skill set to grow the digital platform through data-driven, actionable insights.
Joining means becoming part of a dynamic team dedicated to pushing the boundaries of technology. We are bringing modern data and technology to the real estate and home building space to change how we build and sell homes. If you are passionate about leveraging data to solve business problems, we would love to hear from you! Apply now to join us on this exciting journey.
Responsibilities:

  • Primary owner of data analytics support for all digital content on our website and our CMS, including quality and completion metrics
  • End to end ownership of Product Content by building and scaling data tooling and reports to quantify the impact of our content and empower self-service discovery by our partners
  • Quantify impact of our content through visitor behavior reporting, funnel conversion, feature engagement, experimentation measurement, front-end tracking, and general product performance
  • Ownership of web experiment design, measurement, performance reporting and outcome recommendations
  • Direct collaboration with Content Team, Product Managers, Engineers, and Business Leaders to execute against a shared roadmap by pairing analytics to each and every team initiative
  • Own all things data during the implementation of changes to the website to improve customer engagement and value metrics
  • Provide timely insights and analytical support to different internal stakeholders to support effective business decision-making
  • Develop a deep knowledge of key success indicators and uphold best practices for measurement and reporting

Education and Experience Requirements:

  • 3+ years of experience in product analytics, demonstratable experience with digital content initiatives is a must
  • 2+ years of experience in web experimentation and optimization
  • Excellent communication, problem-solving, and analytical skills
  • Proactive not reactive, with the ability to work in a fast-paced environment
  • Fluency in SQL is a must, as you’ll live in a SQL client, and a few other useful tools of the data trade
  • Ability to take in requirements, ask smart questions, and produce high-quality actionable insights by telling a story with data and effectively communicating that story
  • Confident with learning new tools, technologies, and methodologies
  • Experience with Tableau or similar data visualization tools
  • Knowledge of Python, R, and predictive modeling is a plus

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