Lead Product Analyst, Digital Marketing

Gravity IT Resources

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Job Title: Lead Product Analyst, Digital Marketing

Location: Miami, Florida – Dallas, Texas – Bentonville, Arkansas

Job-Type: Direct hire

Employment Eligibility: Gravity cannot transfer nor sponsor a work visa for this position. Applicants must be eligible to work in the U.S. for any employer directly (we are not open to contract or “corp to corp” agreements).

Summary of Position:

Looking for a Lead Analyst to support our core product analytics initiatives. We are poised to revolutionize home buying by bringing it online, resulting in an improved customer experience and business growth. 

The ideal candidate is a driven, strategic analyst with demonstrable knowledge of product development, UX/UR, web experimentation, marketing, and website analytics. They are a high output individual contributor who views themselves not only as an analyst, but as a product owner and growth partner. They’re excited about the opportunity to build a world-class product analytics function whose work directly influences the trajectory of the business by leveraging their analytical skill set to grow our digital platform through data-driven, actionable insights.

Joining means becoming part of a dynamic team dedicated to pushing the boundaries of technology. We are bringing modern data and technology to the real estate and home building space to change how we build and sell homes. If you are passionate about leveraging data to solve business problems, we would love to hear from you! Apply now to join us on this exciting journey.

Responsibilities:

  • End to end ownership of our core product analytics: visitor behavior reporting, funnel conversion, feature engagement, experimentation measurement, front-end tracking design, and product optimization
  • Help establish a center for excellence for all experimentation across our digital activities, including our website, performance marketing, and CRM
  • Ownership of web experiment design, measurement, performance reporting and outcome recommendations for core product roadmap
  • Direct collaboration with Product Leaders to execute against a shared roadmap by pairing analytics to each and every team initiative
  • Own all things data during the implementation of changes to the website to improve customer engagement and value metrics
  • Create and automate dashboards, reports, and other data tools to support the goals of our product team
  • Develop a deep knowledge of key success indicators and uphold best practices for measurement and reporting

Education and Experience Requirements:

  • 6+ years of experience in product, marketing, and analytics, with exposure to both traditional and direct-to-consumer brands.
  • 4+ years of experience in web experimentation and optimization.  Expertise with Optimizely is a plus
  • Ability to take in requirements, ask smart questions, and produce high-quality actionable insights by telling a story with data and effectively communicating that story.
  • Excellent communication, problem-solving, and analytical skills
  • Fluency in SQL is a must, as you’ll live in a SQL client, and a few other useful tools of the data trade
  • Proactive not reactive, with the ability to work in a fast-paced environment
  • Confident with learning new tools, technologies, and methodologies
  • Experience with Tableau or similar data visualization tools a plus
  • Knowledge of Python, R, and predictive modeling is a plus

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