Sr Product Marketing Strategist

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Job Title: Senior Product Marketing Strategist

Type: Contract (6-months)

Location: Juno Beach, 5 days per week onsite

About the Role: We’re looking for a creative and driven individual with a “can-do” attitude and a proven track record in successfully managing projects. As a Senior Product Marketing Strategist, you will play a key role in leading and managing marketing initiatives.. This position is integral to developing product strategies aimed at driving customer adoption and increasing revenue. We need someone with exceptional skills in product marketing and project management, capable of leading projects from initial concept through to successful, timely completion, and achieving set metrics.

Key Responsibilities:

• Strategic Vision and Growth: Develop and promote a robust marketing vision and create long-term growth strategies to boost program adoption, supporting the expansion of renewable energy in Florida.
• Innovation in Marketing: Generate and implement innovative marketing ideas that stand out in the market.
• Market Analysis & Insights: Conduct competitive market analyses to identify customer needs and preferences. Use these insights to create a strong value proposition, develop key messaging, and formulate actionable marketing strategies and tactics.
• Market Intelligence: Become the go-to expert on our customers—understanding who they are, how they make purchase decisions, and their key buying criteria.
• Target Audience: Identify and create detailed buyer personas and target audiences.
• Go-to-Market Plans: Develop and execute complex, end-to-end go-to-market plans to attract early adopters through focused marketing campaigns, training, and events, delivering measurable business results.
• Campaign Management: Evaluate and optimize marketing campaigns to drive program adoption and achieve goals.
• Channel Strategy: Determine the best product-channel fit and optimize the mix of channels to effectively reach the target audience. Channels may include content marketing, social media, referrals, SEO, webinars, and more.
• Budget Management: Manage the annual marketing and sales enablement budget, ensuring accurate tracking of spending and return on investment.
• Organizational Excellence: Execute assignments and plans with discipline and organization, keeping executives and stakeholders informed of timelines, deliverables, and campaign performance; present optimization recommendations as needed.
• Cross-Functional Leadership: Collaborate across departments to build and optimize digital marketing programs across various channels, including SEM, SEO, display, mobile, social, and email, with the aim of driving customer acquisition and retention.
• Relationship Building: Foster and maintain excellent relationships with clients and cross-functional teams. Serve as a champion of the renewable energy brand across the company, engaging with business units and external partners to strengthen the brand and deliver measurable results.

If you’re passionate about product marketing and renewable energy, and you bring a strategic mindset with a hands-on approach, we would love to hear from you! Join our team and help us drive the future of renewable energy in Florida.

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