Data Analyst- Campaign Analytics

Gravity IT Resources

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Job Title: Data Analyst- Campaign Analytics

Location: Remote

Job Type: FTE/Permanent

Referral Fee:

Employment Eligibility: Gravity cannot transfer nor sponsor a work visa for this position. Applicants must be eligible to work in the U.S. for any employer directly

POSITION SUMMARY:

The Campaign Analytics Specialists/Managers in our Commercial Effectiveness and Data Science (CEDS) team in support of our digital advertising campaigns. This hands-on position will leverage pharmaceutical industry knowledge, data processing and robust analytics skills, while working closely with other analysts, primary business stakeholders and digital marketers on key tasks.

Our client is an intelligent data-driven marketing & analytics company, focused digital advertising with real-time healthcare event triggers designed to deepen engagement with healthcare professionals and patients.

 

CORE RESPONSIBILITIES:

  • Provide data processing, analytics and reporting support for digital advertising campaigns
  • Design, write and execute data queries to pull data needed to promote or configure digital ad campaigns
  • Conduct basic to intermediate statistical analyses related to digital campaigns (e.g., Chi-Square, T-Tests, AB Testing, Regression, Machine Learning Algorithms)
  • Conduct targeting and segmentation analysis
  • Combine healthcare data with digital journey data to facilitate deeper digital engagement
  • Design/Manage test vs. control studies (ANCOVA) and estimate ROI for digital advertising campaign
  • Code and deliver digital campaign activity reports
  • Improve analytics-project process flow
  • Manage project execution and delivery
  • Pre-check analytics deliverables to minimize data/processing errors before delivery (QA)

QUALIFICATIONS:

  • Bachelor’s degree in Statistics, Operations Research, Data Analytics or related field, OR the equivalent combination of education, training and experience
  • 3+ years SAS experience required (Base, Stat, Graph, Macro, etc.) SAS Certification a plus
  • Python, R and other analytics software packages desirable
  • Amazon AWS Database(Redshift, Aurora, S3, etc.) or other cloud-based DB experience
  • 3+ years SQL experience
  • Experience working with big data
  • 3+ years Healthcare Claims and Related Data (Rx, Dx, EMR, EHR, etc.) processing experience (IQVIA, Symphony Health, etc.) required
  • Familiarity with Digital Promotion Transaction Data (Crossix DIFA, Google Analytics, Double Verify/IAS, MOAT or ComScore, etc.) a plus
  • Strong written, verbal and visual communications skills
  • Ability to understand business requirements and translate to data-driven insights

 

Emily.Newsome

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