Digital Advertising Campaign Manager

Gravity IT Resources

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Job Title: SEM specialist (Digital Advertising Campaign Manager)
Job type: Full time
Location: Boca Raton, FL – Hybrid / remote (Florida based)

Oversee the Digital Marketing strategy and daily efforts of our clients, which could include: Keyword Search, Display Media, Shopping Feeds, Contextual and Behavioral Ads, to include the Social Networks. Provide support to colleagues, within Department and elsewhere, where needed.
Responsbitlties:

  • Responsible for the management of the client’s digital campaigns (Google Ads, Bing Ads, 2nd tier engines, shopping feeds, vertical portals, social channels, etc.)
  •  Digital Media Strategy, to include channel research and planning
    • Initially and ideas ongoing for expansion/testing
  •  Identify keywords, audiences, tactics, plus develop ad copy and/or    select visual creatives
  •  Engine/Channel selection & budget allocation – bid management strategy
  •  Landing page selection or guidance provided to client
  •  Ongoing analysis and campaign optimization activity
  •  Overall account management and maintenance, including quality control
  •  Leverage web analytics data to understand conversions and ROI, to improve/expand campaigns and performance.
  • Report internally to team and present externally to clients on performance, results and campaign challenges, along with new ideas or emerging trends.

Job Requirements

  • “Best Practices” knowledge of Search Engine/ Digital Marketing tactics and guidelines preferred.
  • Must have experience with Cost-per-Click advertising networks to include:
    • Google Ads, Bing Ads, Facebook, LinkedIn, YouTube, etc.
  • Ability to select keywords, choose tactics, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.
  • Analyze data through web analytics programs and tell a story.
  • Strong knowledge of Google Analytics needed.
  • Attention to detail and ability to multi-task successfully is a must.
  • MS OFFICE skills required, especially Excel.
  • Analytical thinker — able to come up with solutions — Problem solver.
  • Works well under pressure and deadlines.

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