Digital Marketing Strategist
Gravity IT Resources
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Job Title: Digital Marketing Strategist
Location: Remote
Job-Type: Direct Hire
Referral Bonus: $1,800
Do you have a passion for fitness and digital marketing? Do you love using data to optimize your media mix? Do you keep up-to-date with social media trends? Do you thrive working in a small team? If this sounds like you, we encourage you to join our client’s growing team.
You will manage the implementation and day-to-day operations of our paid ads for Google Adwords, Facebook/Instagram, and other paid channels. Reporting to the Director of Performance Marketing, you will work closely with the creative and brand marketing teams to share performance insights and collaborate on campaign assets. We’re looking for an eager marketer who will be a main contributor to driving the success of our client’s business.
Our client develops and delivers world-class training products and workout programs for everyone: from fitness professionals and enthusiasts of any age and ability to top-name athletes in the NFL, NBA, MLB, and UFC, as well as our servicemen and women in every branch of the US military.
Duties & Responsibilities:
- Implement paid media campaigns directly in platforms such as Facebook and Google, from inception to completion, strategizing for targeting, bidding, content and creative assets
- Leveraging multi-touch attribution analytics to optimize campaign performance
- Clear understanding of A/B testing execution for new creative ads, landing pages or ad copy, resulting in statistically significant data
- Work closely with the creative team, leveraging learnings from campaign insights to enhance future concepts
- Analyze campaign performance and compile reporting on key performance metrics to share with internal teams
- Write short ad messaging for paid media campaigns
- Manage projects effectively and efficiently while maintaining priorities, deadlines and deliverables
- Assist with other marketing projects as needed
Experience & Qualifications:
- Minimum 5+ years marketing experience
- Minimum 3+ years media buying and ads trafficking, building high-converting funnels and driving quantifiable results
- Minimum 2+ years experience working in ecommerce and D2C products
- Experience in Snapchat, TikTok or Pinterest ads trafficking a plus
- Experience in App install ads and Apple Search ads a plus
- Experience in successfully managing large six figure annual media budgets
- Experience in Facebook Ads Manager
- Experience in Google Adwords
- Proficient in Google Suite products
- Google Analytics experience a plus
- Agency experience a plus
- Experience in subscription products a plus
- Team player with a “can do” attitude, no ego
- Able to manage multiple priorities efficiently in a fast-paced environment
- Excellent communication and interpersonal skills
- Strong attention to detail with ability to problem-solve
- Excellent collaboration, time management, organization and communication skills