ECommerce Web Optimization Analyst

Gravity IT Resources

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Job Title: ECommerce Web Optimization Analyst

Location: Remote

Job Type: Direct Hire

Work Eligibility: U.S. Citizen or Green Card Holders only

Referral Fee: $1,500

 

Position Summary:

The eCommerce Optimization Analyst role is focused developing reports, conducting analyses and creating recommendations to support digital commerce teams with a focus on search and web booking optimization. This role will maintain constant focus on performance and have a robust understanding of the data necessary to provide context and framing of insights and recommendations to enhance conversion rate and business performance.

 

Essential Duties and Responsibilities:

  • Partner with digital commerce web team(s) by performing ad hoc analyses and reports upon request to support initiatives.
  • Create & enhance recurring (e.g. daily, weekly, monthly) dashboards and reporting to help monitor performance against goals, uncover problems, and provide actionable insights and recommendations.
  • Leverage Adobe Analytics and other web analytics platforms (e.g. ContentSquare) to help inform short and long term data-driven strategies, reporting on visitor behavior, purchase patterns, and overall performance.
  • Timely reporting of website data on user behavior patterns, booking conversion funnel, cruise search, and product selection to support optimization efforts.
  • Validate that deliverables continue to deliver business value by working with stakeholders on an ongoing basis.
  • Create clean, effective, and impactful reports and presentations to communicate impact with a focus on actionable outcomes.
  • Perform other job-related functions as assigned.

 

Qualifications:

List the minimum level of education and experience required to perform the work at the entry level of the job.

  • Bachelor degree in a related discipline and/or equivalent, directly related experience required
  • At least 1-3years of proven experience with Adobe Analytics (preferred) or Google Analytics. Experience with Adobe Target, Audience Manager or Monetate a plus.
  • Proficient in Microsoft Office suite.
  • Proven excellent written and verbal communication skills.
  • Excellent analytical skills & outstanding attention to detail.

 

Knowledge and Skills:

List specific knowledge and skills necessary to perform this job related to the Essential Duties and Responsibilities identified above

  • Advanced understanding of web site and digital marketing program concepts and performance.
  • Strong understanding of Web Analytics KPIs
  • Knowledge of business and drivers of profitability, and how those relate to digital analytics.
  • Strong written and verbal communication skills with ability to effectively communicate and translate data-driven concepts to cross-discipline team members in a clear and easy to understand manner.
  • Ability to manage time effectively and consistently meet deadlines in a fast-paced, cross functional environment.
  • Proactive problem-solving and critical thinking skills.

Preferences

  • eCommerce experience preferred
  • Travel Industry experience a plus
  • SQL/PLSQL experience a plus

Jessica.Speer

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