Salesforce Marketing Cloud Technical Producer

Gravity IT Resources

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Job Title: Salesforce Marketing Cloud Technical Producer

Location: 100% Remote

Time Zone: EST

Duration: 3-month contract- opportunity for extension

Position Overview:

Gravity is seeking a Marketing Cloud Technical Producer to assist with a SFMC implementation and migration project. The SFMC Technical Producer will be supporting IP warming emails and must have obtain the following skills- email build work, AMPscript, and experience translating messages.

Top Requirements:

  • This SFMC specialist will be supporting IP warming emails.
  • Experience with email build work on Salesforce Marketing Cloud.
  • Experience with HTML, CSS, AMPscript, and email coding standard methodologies.
  • Experience translating messages.

Requirements:

  • 3+ years of digital marketing experience or equivalent experience.
  • Knowledge on email marketing standard methodologies, Salesforce Marketing cloud, or related email software.
  • Effective written and verbal communication and problem-solving skills with an impeccable eye for detail
  • Experience working with data sets, segmentation and using FTP software
  • Strong knowledge and working experience with:
    • Spreadsheet tools (Excel, Google Sheets, Quip Spreadsheets)
    • SQL fundamentals or other database technologies and processes
    • HTML, CSS, AMPscript, and email coding standard methodologies
    • Effectively navigating fast-paced teams, managing multiple collaboration channels, tools, and resources with minimal oversight.
    • Secure retrieval and uploading of data files to/from multiple systems and environments
    • Customer-facing consulting

Responsibilities:

  • Success will be measured by campaign accuracy, customer satisfaction, team collaboration, and effective and efficient campaign workflow management.
  • Collaborate with members of the Salesforce Marketing Cloud Campaign Delivery team and sub-contracting partners to manage, create, and deploy campaigns on behalf of Salesforce Marketing Cloud customers by carrying out tasks related to data-driven personalization/variables, audience build and segmentation, scheduling, and sending
  • Manage subscriber data import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries
  • Schedule deployments in the Salesforce Marketing Cloud application and provide completion and/or reporting communications to the customer
  • Conduct quality assurance reviews and other activities as needed, such as developing an appropriate customer-specific testing approach to problem solve ensuring the accuracy and timeliness of email deployments
  • Prepare customer assets (i.e. Subscriber data, data extensions, lists, FTP or Google Drive location) for handoff to other team members
  • Develop, maintain, and continuously improve robust campaign documentation and resources, including customer-specific processes and work instructions related to the audience and send configuration process
  • Guide the customer as needed, providing deployment strategy and assessment including product advisory support and enablement

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