Website Content Specialist

Gravity IT Resources

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Job Title: Website Content Specialist

Location: Clearwater, FL (Hybrid)

Job Type: FTE/Direct Placement

Referral Fee:

Employment Eligibility: Gravity cannot transfer nor sponsor a work visa for this position. Applicants must be eligible to work in the U.S. for any employer directly

Position Overview

The Website Content Specialist creates high-quality and engaging website content and drives business success with it. This position will work on 7 websites using the Content Management System (CMS) – Sitecore. The Website Content Specialist will work with the marketing team to implement our website strategy and achieve our goals and objectives.

Our client is a leading marine retailer offering resources to enjoy the boating and yachting lifestyle and to be United By Water.

Duties and Responsibilities

  • Regularly audit website content for accuracy and performance to create a great user experience that drives online results.
  • Adhere to SEO best practices and implement SEO improvement plans to increase organic traffic.
  • Plan navigation, page layouts and content for new websites or redesigned websites utilizing Sitecore.
  • Write content to be used on website as well as proofread existing copy on website and that created by other team members.
  • Utilize photoshop to resize and edit images to go on the websites.
  • Complete testing of new functionality and other changes made on the website to ensure successful deployments free of bugs and errors.
  • Build and maintain website pages that provide an exceptional experience to our customers.
  • Maintain content on websites to be accurate, timely and grammatically correct.
  • Clearly communicate the progress of website projects to the team as well as internal and external stakeholders.
  • Establish and meet deadlines

Required Experience and Skills

  • 3+ years of robust experience with website content using content management systems.
  • Excellent grammar and writing skills.
  • Proficiency in HTML. Bootstrap experience a plus.
  • Strong understanding of web best-practices.
  • Experience with Photoshop required and Adobe Creative Cloud a plus.
  • Good understanding of Google Analytics and ability to use to make recommendations for websites.
  • Ability to think through problems and express them clearly.
  • Exceptional organizational and time-management skills.
  • Works effectively both independently and as a member of a cross-functional team.
  • Excellent verbal and written communication skills.
  • Excellent knowledge of MS Office including Word, Excel and PowerPoint.


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