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Senior Product Manager –Digital Experience
Location: Fully Remote (Company based in Charlotte, NC)
Preferred Time Zones: Eastern or Central (Open to candidates in other U.S. states)
Overview:
We’re seeking an experienced Senior Product Manager to lead the strategy, execution, and optimization of our powersports websites and digital experiences. This role will be central to building customer-centric digital products that drive business KPIs, improve customer satisfaction, and create a seamless online-to-store journey.
You’ll work cross-functionally with store leadership, marketing, UX/design, eCommerce, analytics, and vendor partners to identify opportunities, gather feedback, and translate insights into actionable roadmaps. From driving performance improvements to overseeing vendor accountability, this role is key to delivering a best-in-class experience for powersports shoppers.
Key Responsibilities:
- Own the vision, strategy, and roadmap for the powersports digital experience across web and mobile platforms.
- Partner with store leaders, marketing, UX, ecommerce, and analytics teams to ensure alignment on goals and execution.
- Build and prioritize a product backlog of enhancements, features, and fixes that support growth, conversion, and guest satisfaction.
- Conduct regular testing, quality assurance, and validation of website functionality and user flows.
- Gather feedback from store teammates, customers, and other stakeholders to continuously improve digital touchpoints.
- Define and track key performance indicators (KPIs), using data to drive product decisions and optimize results.
- Manage relationships with third-party vendors, ensuring accountability for performance, uptime, and issue resolution.
- Stay current on digital trends, competitor experiences, and user expectations to inform product innovation.
- Foster a culture of experimentation and continuous improvement, including A/B testing and rapid prototyping.
Qualifications:
- 5–8 years of product management experience, ideally with eCommerce or customer-facing digital products.
- Demonstrated success managing web-based product roadmaps from discovery through launch and optimization.
- Experience working with cross-functional teams in a matrixed environment.
- Strong understanding of UX principles, analytics, and digital customer behavior.
- Excellent communication and stakeholder management skills—able to engage both technical and non-technical audiences.
- Familiarity with Agile/Scrum processes, product management tools (e.g., Jira, Confluence), and A/B testing platforms.
- Experience working with or managing vendors and external partners.
- Passion for powersports or retail industry experience is a plus.
Work Environment:
- This is a fully remote position.
- Preference for candidates located near Charlotte, NC, or within the Eastern or Central time zones to align with core business hours.
- Open to strong candidates in other U.S. time zones.
Why Join Us:
- Play a pivotal role in transforming the digital experience in an exciting, fast-paced vertical.
- Be part of a team that values innovation, collaboration, and customer obsession.
- Work on products that directly impact customer experience and business performance.