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Our client is looking for a consumer-centric, data-driven Marketing Analyst, Healthcare to join their exciting and fast-paced team in Plantation, FL; Bellevue, WA; Boston, MA; or Minneapolis, MN. They have very ambitious plans for this rapidly growing healthcare pet retail business and are looking for a digital marketer to help analyze marketing performance.
The Marketing Analyst will develop and evaluate customer forecasts across healthcare categories, provide regular reporting views to track marketing performance and update multiple stakeholder groups, support development of marketing performance analyses and ideas to grow healthcare retail categories for multiple leadership reviews, go deep utilizing performance data to make recommendations, analyze actions and purchases their campaigns are driving, and help the marketing team understand and control the inputs driving the outputs of their marketing campaigns.
The ideal candidate will be a data-driven marketing professional with a drive for results who can flex between strategic and executional work. This is a unique opportunity to work in a start-up-like fashion, but for an existing and lovable brand that requires a scrappy, action-biased, self-starter individual with superior relationship-building skills.
What You’ll Do:
- Partner with marketing science and finance teams to develop and evaluate healthcare retail customer forecasts including customer acquisition, churn, and reactivation. Produce regular reporting views to track performance and update multiple stakeholder groups.
- Analyze performance of healthcare category marketing campaigns and initiatives, looking at a range of metrics and KPIs based on channel and campaign objectives.
- Conduct deep-dive marketing channel performance analysis including Email and Direct Mail efforts.
- Produce written summaries of marketing performance and customer forecasts for leadership planning and performance reports, including two annual reports to be reviewed by Csuite in the fall.
- Support and lead data discrepancy conversations, aligning different teams to one source of truth for marketing and customer data.
- Lead healthcare marketing Tableau dashboard strategies based on marketing needs and support dashboard development with the marketing science team.
- Manage development of analysis on the impact of Upper and Mid-funnel marketing initiatives on conversion and business performance for the pharmacy business.
- Support marketing audits on campaign performance and analysis of historical customer and business trends across multiple healthcare categories, identifying trends and proactively suggesting marketing opportunities that will improve business performance.
- Partner with media planning and marketing science team to design structured tests (A/B, multivariate, incrementality) to prove or disprove testing hypotheses derived from exploratory analysis and ongoing performance trends.
- Juggle multiple projects (including ad hoc asks) and prioritize time while working in a dynamic, fast-paced, and growing organization.
What You’ll Need:
- Bachelor’s degree in statistics, economics, mathematics, marketing, or related field.
- Hands-on analytical background with proficiency in SQL, Tableau, and working with large data sets.
- Minimum 2–4 years of experience in a digital marketing analytical role or eCommerce analytics role, with expertise in web and app analytics environments and tools either at an agency or client side.
- Demonstrated channel expertise and understanding of the digital marketing ecosystem, though direct campaign management experience is not required.
- Proficiency in ongoing structured testing and analysis of channel interplay and incrementality, and roadmap management.
- Comfortable in a fast-paced, self-starter environment.
- Demonstrated ability to manage cross-functional projects and processes with multiple stakeholders.
- Strong examples of ownership of written updates that blend performance data exports with strategic insight to drive media optimization.
- Ability to adapt to real-time data inputs and prioritize according to business impact.
- An attitude that strives to deliver constant improvements to marketing campaigns.
- Proven collaboration across all levels of the organization.