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Job Title: Brand Marketing Manager
Location: Pembroke Pines, FL
Job-Type: Direct Hire
Referral Fee: +/- $1800
Position Overview
Gravity is looking for a Brand Marketing Manager who lives for outcomes, not just outputs. This role is designed for someone who thrives in a high-accountability, AI-native environment and can architect, execute, and optimize both brand and performance campaigns.
You’ll own our brand presence end-to-end — from storytelling and thought leadership to paid media strategy and attribution. You’ll work closely with the Director of Marketing and partner with our CMO in a culture where brand is a growth driver and media spend must deliver pipeline impact.
Brand Strategy & Storytelling
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Architect and execute an integrated brand marketing plan to elevate our position in the market.
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Develop compelling content across formats — blogs, newsletters, customer stories, thought leadership, influencer content.
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Drive customer advocacy programs that turn users into vocal champions.
Paid Media Strategy & Execution
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Lead strategy and execution across Google Ads, paid social (LinkedIn, Meta), display, retargeting, and programmatic channels.
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Allocate and optimize budgets based on performance and company priorities.
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Evaluate when to execute in-house versus through agency partners.
Content Marketing, Social, & Events
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Manage the content calendar and social media presence with creativity and consistency.
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Lead the development and distribution of high-converting newsletters.
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Oversee Gravity’s presence at industry events to increase brand reach and influence.
Conversion Optimization & Attribution
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Continuously A/B test campaigns to improve CPL, MQL quality, and pipeline velocity.
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Use HubSpot, GA4, and attribution tools to track performance from click to revenue.
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Collaborate with Marketing Ops and RevOps to improve analytics and funnel visibility.
Earned, Shared, Owned, and Paid Media
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Cultivate relationships with influencers, media outlets, and partners to grow earned media.
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Align paid efforts with brand goals to maximize ROI.
Reporting & Accountability
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Define and report on performance metrics including CAC, ROAS, share of voice, conversion rates, and pipeline contribution.
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Deliver weekly updates, monthly dashboards, and quarterly retrospectives with executive visibility.
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Recommend optimizations backed by performance data.
AI-Forward Execution
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Leverage AI tools for content creation, segmentation, targeting, and performance analysis.
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Advocate for an AI-native mindset — treating AI as core infrastructure, not a novelty.
Agency & Vendor Management
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Select, manage, and evaluate agency and freelance partners based on performance and ROI.
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Avoid passive retainers — prioritize agile, performance-focused engagements.
Requirements:
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5+ years in digital, brand, or performance marketing, preferably in B2B SaaS or Tech.
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Mastery of Google Ads and familiarity with HubSpot and GA4.
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Experience with attribution models and performance-based marketing metrics.
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Proven success driving pipeline and revenue through brand and media initiatives.
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Exceptional writing skills and a proactive, collaborative mindset.
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Fluency with AI tools for content, research, and amplification.
Preferred:
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Experience in HR Tech, Work Tech, or SaaS industries.
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Background managing influencer or customer advocacy programs.
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Strong understanding of marketing-sales-RevOps alignment.
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Experience managing digital or brand-focused agencies.
Who You Are (The Intangibles)
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Strategic Storyteller: You see brand as narrative power that converts.
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Performance-Focused: You want your work tied to measurable outcomes.
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AI-Native: You treat AI as an essential part of your workflow.
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Accountable Operator: You own results, not just tasks.
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Hybrid Marketer: You balance strategy with hands-on execution.