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Job Title: Email Marketing Specialist
Location: Vail, Colorado
Job Type: Contract
Referral Fee:
Employment Eligibility: Gravity cannot transfer nor sponsor a work visa for this position. Applicants must be eligible to work in the U.S. for any employer directly
Position Overview
Our client is looking for an innovative Email Marketing Specialist who is passionate about all things email marketing. As the Email Marketing Specialist, you will create and deploy emails, including building emails from templates and HTML, writing email copy, conducting A/B tests, pulling lists, managing calendars, and optimizing emails based on best practices.
Our client is a leading marine retailer offering resources to enjoy the boating and yachting lifestyle and to be United By Water.
Duties and Responsibilities
- Hands-on development of all email campaigns, including building emails from templates and HTML, copywriting, QA, and scheduling.
- Proofread emails for clarity, grammar, and spelling.
- Work closely with stakeholders to solicit approvals for emails as well as recommend improvements based on best practices and proven stats.
- Use data points in HubSpot to pull targeted email recipient lists as well as manage overall email database health and sending reputation.
- Track, report, and analyze email metrics in order to provide digestible and actionable reporting to Management.
Required Experience and Skills
- 5 + years of experience in email marketing.
- Expreince with HubSpot for email marketing PERFERRED
- Bachelor’s degree in business, marketing, communications, or relevant field.
- An ability to work under tight deadlines.
- Excellent written communication and copywriting skills
- Experience with HTML/CSS coding for responsive templates.
- HubSpot experience is preferred.
- Experience with Photoshop or other digital editing software.
- Good knowledge of MS Office including Word, Excel, and PowerPoint.
- Excellent organization and detail skills.