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Job Title: Senior Director of eCommerce
Location: Charlotte, NC (Remote)
Overview
The Senior Director of eCommerce will lead the digital retail strategy and execution across the enterprise. This role is responsible for driving online sales performance, optimizing the end-to-end digital customer experience, and integrating eCommerce best practices into dealership operations. The ideal candidate is a strategic, data-driven digital leader who understands both retail and modern eCommerce trends.
Key Responsibilities
- Digital Sales Strategy: Develop and execute a comprehensive eCommerce roadmap that increases online leads, appointments, and digital retail transactions across all dealerships.
- Website & Platform Management: Oversee all dealership websites, third-party integrations, and digital retailing tools to ensure a seamless, brand-consistent customer journey.
- Conversion Optimization: Lead efforts to improve lead conversion, online financing applications, digital trade valuations, test drive appointments, and purchase completion rates.
- Customer Experience: Create a frictionless omnichannel experience that bridges online and in-store shopping—leveraging technology, analytics, and CRM insights.
- Vendor & Platform Partnerships: Manage relationships with digital vendors (website providers, CRM, DMS, chat, digital retailing tools) and negotiate contracts to maximize ROI.
- Data & Analytics: Develop dashboards and KPIs to track eCommerce performance, customer engagement, and sales attribution; translate insights into actionable business recommendations.
- Cross-Functional Leadership: Partner with XD, analytics, marketing, operations, and sales leadership to align digital initiatives with dealership goals and performance targets.
- Innovation & Continuous Improvement: Stay ahead of emerging trends in digital retailing, customer behavior, and automotive eCommerce technologies.
Qualifications
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
8+ years of experience in eCommerce, digital marketing, or digital retail leadership.
Proven track record of driving online sales growth and customer acquisition through digital channels.
Strong analytical mindset with experience in Google Analytics, GA4, Looker Studio, or similar platforms.
Excellent leadership, communication, and vendor management skills.
Ability to thrive in a fast-paced, multi-brand, multi-location organization.
Key Performance Indicators (KPIs)
- Website traffic growth and lead conversion rate
- Online-to-offline sales conversion metrics
- Cost per lead and digital ROI
- Digital retail completion rates (finance, trade, purchase steps)
- Customer satisfaction and NPS from online journeys
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Equal Employment Opportunity Statement
Gravity IT Resources is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected characteristic. All employment decisions are based on qualifications, merit, and business needs.