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Duties and Responsibilities:
- Prospecting & Funnel Building: Aggressively seek out and develop new business opportunities through cold calls, networking, referrals, and in-person visits.
- Present and demonstrate the features and benefits of products to prospective customers.
- Sales Execution: Sell new and used forklifts, rental & leasing solutions, and forklift accessories by understanding customer needs and offering tailored solutions based on those needs.
- Use social media platforms, business directories, leads from existing clients, and industry events to find new business opportunities.
- Market Expansion: Identify and penetrate new industries within your assigned territory.
- Negotiate & Close deals. Own the sales process from first contact to signed deal.
- Offer detailed product information and technical support to help clients make informed decisions.
- Draft and submit quotations, sales contracts, RTOs and leasing agreements.
- Follow-Up & Retention: Maintain contact with existing customers to ensure satisfaction, provide upsell solutions, and drive new business into your assigned territory.
- Achieve or exceed sales KPIs as set by management.
- Keep up to date with industry trends, competitor products, and market opportunities.
- Represent company at Trade Association meetings as needed.
- Reporting & CRM Management: Track and manage leads, opportunities, and sales activities within the company CRM system.
- Authority to stop production in the event due to poor quality, unsafe parts or conditions appear.
- Performs other duties as assigned by the immediate Supervisor and/or Manager, which may be outside the scope of responsibilities noted above.
Minimum Qualifications:
- Bachelor’s degree in business, Marketing, or a related field (preferred) or equivalent experience.
- Minimum of 3 years of experience in equipment rental, sales, or a related industry. Forklift or material handling experience is preferred.
- Strong knowledge of equipment, including technical specifications and operational requirements.
- Proven track record of achieving sales targets and managing inventory.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational and multitasking abilities.
- Excellent communication, negotiation, and customer service skills.
- Strong analytical and problem-solving abilities.