Demand Generation Marketing Manager

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Demand Generation Marketing Manager

Location: Northern Virginia
Department: Marketing
Reports To: VP, Marketing

Position Overview

The Demand Generation Marketing Manager is responsible for developing and executing marketing strategies that drive customer acquisition, lead generation, and revenue growth. This role requires a strategic thinker with a strong analytical mindset who can optimize campaigns across multiple channels to maximize engagement and conversions.

Key Responsibilities

• Develop and implement multi-channel marketing campaigns to generate leads and increase brand awareness.
• Collaborate with sales, product, and marketing teams to refine lead generation strategies.
• Manage marketing automation and CRM tools to nurture leads and track performance.
• Analyze campaign data and optimize strategies based on insights.
• Oversee paid advertising, email marketing, content marketing, and social media initiatives.
• Identify new opportunities for growth, including emerging trends and technologies.
• Develop and maintain lead scoring, nurturing, and management processes.
• Manage the demand generation budget and allocate resources efficiently.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in demand generation or digital marketing.
• Strong understanding of lead generation and customer acquisition strategies.
• Proficiency in marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce).
• Excellent analytical and project management skills.
• Strong communication and collaboration abilities.

This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about driving business growth through innovative marketing strategies.

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