Brand Marketing Manager

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Job Title: Brand Marketing Manager
Location: Pembroke Pines, FL
Job-Type: Direct Hire
Referral Fee: +/- $1800

Position Overview
Gravity is looking for a Brand Marketing Manager who lives for outcomes, not just outputs. This role is designed for someone who thrives in a high-accountability, AI-native environment and can architect, execute, and optimize both brand and performance campaigns.

You’ll own our brand presence end-to-end — from storytelling and thought leadership to paid media strategy and attribution. You’ll work closely with the Director of Marketing and partner with our CMO in a culture where brand is a growth driver and media spend must deliver pipeline impact.

Brand Strategy & Storytelling

• Architect and execute an integrated brand marketing plan to elevate our position in the market.

• Develop compelling content across formats — blogs, newsletters, customer stories, thought leadership, influencer content.

• Drive customer advocacy programs that turn users into vocal champions.

Paid Media Strategy & Execution

• Lead strategy and execution across Google Ads, paid social (LinkedIn, Meta), display, retargeting, and programmatic channels.

• Allocate and optimize budgets based on performance and company priorities.

• Evaluate when to execute in-house versus through agency partners.

Content Marketing, Social, & Events

• Manage the content calendar and social media presence with creativity and consistency.

• Lead the development and distribution of high-converting newsletters.

• Oversee Gravity’s presence at industry events to increase brand reach and influence.

Conversion Optimization & Attribution

• Continuously A/B test campaigns to improve CPL, MQL quality, and pipeline velocity.

• Use HubSpot, GA4, and attribution tools to track performance from click to revenue.

• Collaborate with Marketing Ops and RevOps to improve analytics and funnel visibility.

Earned, Shared, Owned, and Paid Media

• Cultivate relationships with influencers, media outlets, and partners to grow earned media.

• Align paid efforts with brand goals to maximize ROI.

Reporting & Accountability

• Define and report on performance metrics including CAC, ROAS, share of voice, conversion rates, and pipeline contribution.

• Deliver weekly updates, monthly dashboards, and quarterly retrospectives with executive visibility.

• Recommend optimizations backed by performance data.

AI-Forward Execution

• Leverage AI tools for content creation, segmentation, targeting, and performance analysis.

• Advocate for an AI-native mindset — treating AI as core infrastructure, not a novelty.

Agency & Vendor Management

• Select, manage, and evaluate agency and freelance partners based on performance and ROI.

• Avoid passive retainers — prioritize agile, performance-focused engagements.

Requirements:

• 5+ years in digital, brand, or performance marketing, preferably in B2B SaaS or Tech.

• Mastery of Google Ads and familiarity with HubSpot and GA4.

• Experience with attribution models and performance-based marketing metrics.

• Proven success driving pipeline and revenue through brand and media initiatives.

• Exceptional writing skills and a proactive, collaborative mindset.

• Fluency with AI tools for content, research, and amplification.

Preferred:

• Experience in HR Tech, Work Tech, or SaaS industries.

• Background managing influencer or customer advocacy programs.

• Strong understanding of marketing-sales-RevOps alignment.

• Experience managing digital or brand-focused agencies.

Who You Are (The Intangibles)

• Strategic Storyteller: You see brand as narrative power that converts.

• Performance-Focused: You want your work tied to measurable outcomes.

• AI-Native: You treat AI as an essential part of your workflow.

• Accountable Operator: You own results, not just tasks.

• Hybrid Marketer: You balance strategy with hands-on execution.

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