VP – E-Commerce

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Job Title: VP of eCommerce
Location: Charlotte, NC (company based in CLT but role is remote)
Role Summary
The VP of eCommerce will own the enterprise digital retail strategy, driving online revenue growth and delivering a seamless omnichannel customer experience. This executive will modernize dealership eCommerce capabilities, lead the launch of a new mobile app, and apply AI-driven technologies to improve conversion, personalization, and performance at scale.
Key Accountabilities

• Define and execute the enterprise eCommerce roadmap to grow online leads, digital retail transactions, and revenue.
• Lead all digital platforms, including dealership websites, digital retailing tools, third-party integrations, and the rollout of a customer-facing mobile app.
• Optimize conversion across the digital funnel (lead, finance, trade, appointment, purchase).
• Deliver a cohesive omnichannel experience across web, mobile, and in-store touchpoints.
• Leverage AI and advanced analytics to improve personalization, lead quality, attribution, and operational efficiency.
• Own digital vendor strategy across web, CRM, DMS, chat, and retailing platforms.
• Partner with marketing, analytics, operations, and sales leadership to align digital initiatives with business goals.
• Continuously evaluate emerging eCommerce, AI, and mobile trends.

Candidate Profile

• 8+ years of senior leadership experience in eCommerce or digital retail.
• Proven record of scaling online revenue and customer acquisition.
• Experience launching and scaling a consumer-facing mobile app.
• Hands-on exposure to AI-driven solutions (personalization, automation, analytics, or conversational tools).
• Strong executive presence, analytical rigor, and vendor leadership.
• Experience operating in complex, multi-location or multi-brand environments preferred.

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Equal Employment Opportunity Statement
Gravity IT Resources is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected characteristic. All employment decisions are based on qualifications, merit, and business needs.