Gravity IT Resources partnered with TradeStation Group, Inc.
CLIENT DETAILS
Industry: Financial Services, Online Securities & Futures Brokerage
Revenue: Not publicly disclosed
# of Employees: ~500 (estimated)
Practice Area: Creative & MarTech
Staffing Project: Marketing Leadership & Digital Transformation
CLIENT OVERVIEW
TradeStation Group, Inc. is a respected name in the online securities and futures brokerage industry, known for its advanced trading technology and electronic trading platform. Headquartered in Plantation, FL, with offices across the globe, TradeStation serves professional traders and institutional markets worldwide.
PROJECT OVERVIEW
Our client, TradeStation Group, Inc., a leading provider of trading technology and online brokerage services, initiated a comprehensive marketing transformation project. This strategic endeavor aimed to enhance their digital presence, improve customer acquisition and retention, and drive business growth in the competitive online trading market.
To support this initiative, they partnered with Gravity IT Resources to build a high-performing marketing team with expertise across various digital marketing disciplines.
Gravity leveraged its extensive network of marketing professionals and AI-powered recruiting platform to quickly identify and onboard top talent for TradeStation’s transformation team. Our personalized approach and deep understanding of the client’s unique needs in the financial services sector enabled us to assemble a team of experts who could deliver exceptional results.
BUSINESS PROBLEM & OBJECTIVE
The new Chief Marketing Officer of TradeStation recognized the need to rebrand and revamp its digital marketing strategies and leadership to stay competitive in the rapidly evolving online trading landscape. The primary objective was to build a high-performing digital marketing team capable of driving digital transformation, enhancing customer experience, and increasing market share.
Key goals included:
- Strengthening digital marketing leadership to drive strategic initiatives
- Developing comprehensive digital marketing and CRM strategies
- Enhancing user experience across digital platforms
GRAVITY IT STAFFING – CREATIVE & MARTECH
Gravity’s Creative & MarTech Staffing practice quickly mobilized to meet TradeStation’s talent needs. Our team of dedicated marketing staffing experts and AI-powered recruiting platform enabled us to identify and onboard the following key roles:
- VP of Marketing
- Sr Director of Strategic Marketing
- Global Head, VP of Marketing
- CRM & Marketing Automation Analyst
- CRM & Marketing Automation Director
- CRM Marketing Manager
- Creative Content Writer
- SEO Marketing Manager
- Digital Marketing Manager
- Social Media Manager
- UI/UX Designer
- Director of UX Design
RESULTS
With Gravity’s support in building a high-performing marketing team, TradeStation achieved significant milestones in their rebranding and digital marketing transformation journey:
- Established a strong marketing leadership team, resulting in improved strategic direction and execution of marketing initiatives
- Developed and implemented comprehensive digital marketing and CRM strategies, leading to increased customer acquisition and retention
- Enhanced user experience across digital platforms, resulting in improved customer satisfaction and engagement
- Improved SEO and content marketing efforts, leading to increased organic traffic and lead generation
- Boosted social media presence and engagement, resulting in stronger brand awareness and community building
The success of the marketing transformation initiative has positioned TradeStation for continued growth in the competitive online trading market. Gravity’s Creative & MarTech Staffing practice continues to support TradeStation’s ongoing marketing efforts, providing consultative guidance and sourcing transformative talent to drive sustained growth and success in the financial services sector.
