Case Study: Retail MarTech Staffing

CRM Optimization Drives Growth for Leading Watercraft Retailer

How Gravity IT Resources assembled a high-performing marketing team to revolutionize online sales and customer engagement in the wake of pandemic-driven demand


Industry: Recreational Watercraft Retail
Revenue: $2.4B (2023)
# of Employees: ~4,000 (2023)
Practice Area: Creative & MarTech
Staffing Project: CRM Optimization and Digital Marketing Transformation


Largest recreational watercraft retailer in the United States, operating over 80 dealerships and 65 marina and storage facilities. With a focus on innovation and customer experience, the company serves boating enthusiasts nationwide and internationally.


Our client, a leading recreational watercraft retailer with over 130 locations worldwide, embarked on a CRM optimization and digital marketing transformation initiative. This strategic endeavor aimed to enhance their online presence, improve customer engagement, and drive business growth, particularly in response to the increased demand driven by the COVID-19 pandemic. To support this initiative, they partnered with Gravity IT Resources to build a high-performing marketing team with expertise in CRM, digital marketing, and analytics.

Gravity leveraged its extensive network of marketing professionals and AI-powered recruiting platform to quickly identify and onboard top talent for the client’s transformation team. Our personalized approach and deep understanding of the client’s unique needs enabled us to assemble a team of experts who could deliver exceptional results within the project’s tight timeline.


The client recognized the need to optimize their CRM (HubSpot) and modernize their marketing strategies to capitalize on the surge in online business and outdoor activities driven by the COVID-19 pandemic. The primary objective was to build a high-performing marketing team capable of optimizing their CRM to drive sales in their highest-demand channel: online.

Key goals included:

  • Optimizing HubSpot CRM for improved lead generation, funneling, and qualification
  • Developing a comprehensive digital marketing strategy
  • Leveraging data analytics to gain customer insights and personalize marketing efforts
  • Creating compelling content and creative assets to engage customers across digital channels


Gravity’s Creative & MarTech Staffing practice quickly mobilized to meet the client’s talent needs. Our team of dedicated marketing staffing experts and AI-powered recruiting platform enabled us to identify and onboard the following key roles:

  • Email Marketing Specialists
  • Marketing Data Analysts
  • HubSpot CRM Administrators, Engineers, and Coordinators
  • Web Content Specialists
  • SEO Specialists
  • Regional Marketing Managers
  • Brand Marketing Managers
  • Multimedia Specialists
  • Social Media Managers


With Gravity’s support in building a high-performing marketing team, our client achieved significant milestones in their CRM optimization and digital transformation journey:

  • Optimized HubSpot CRM, resulting in improved lead generation, qualification, and conversion rates
  • Developed and executed a comprehensive digital marketing strategy, leading to increased online sales and customer engagement
  • Leveraged data analytics to gain valuable customer insights, enabling personalized marketing efforts that improved customer acquisition and retention
  • Created compelling content and creative assets that resonated with target audiences, resulting in increased social media engagement and email marketing effectiveness

The success of the CRM optimization and digital marketing transformation initiative has positioned our client as a leader in the recreational watercraft industry, with a strong online presence and a loyal customer base. Gravity’s Creative & MarTech Staffing practice continues to support the client’s ongoing marketing efforts, providing consultative guidance and sourcing transformative talent to drive sustained growth and success across their extensive network of locations.

Posted in

Gravity IT Resources