Social Media and Marketing Specialist

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Job Title:  Social Media Specialist
Location:  Sat Lake, Utah- Hybrid or Remote- Must be Utah Resident
Job-Type: 1 yr Contract with possible extension *** 20 Hours Per Week***
Salary Range: $30,000-$42,000 – Part time
Referral Fee: $500
Employment Eligibility: Must Be a Utah Resident and Hold United States Citizenship

Position Overview:
Gravity is seeking a social media support specialist to provide social media management, strategy, and support for all social media platforms. This will allow our client to further develop and expand reach on its social media platforms and determine whether sustained funding and support is necessary for a more permanent social media support role.

Our customer does not have a staff member specifically designated for social media support. Currently, social media responsibilities are split between the interactive media specialist and the director of strategic communications, who both have other responsibilities that limit them from dedicating a sufficient amount of time to managing and further expanding the platforms. As social media has become a vital component of an agency’s outreach, public relations, marketing, and news sharing efforts, agency leadership approved the use of funding to procure support to assist with managing and developing the agency’s social media platforms.

Desired Experience:

• Three or more years of experience managing or maintaining a company’s or a governmental agency’s social media account, including: developing a social media strategy, developing social media campaigns, creating and posting engaging content, maintaining a social media calendar, responding to comments and messages from the public when appropriate, using analytics software to assess the success of a campaign and to monitor metrics on the account.
• Experience with design and simple video editing (Illustrator, PhotoShop, Canva, AdobeExpress, Premiere, etc.).
• Experience with accessibility and alt text for content compliance with the Americans with Disabilities Act.
• Experience using a company or agency style guide to guide content creation that is consistent with the agency’s brand.
• Experience working with staff across multiple sections or departments within a company or agency to curate content.

Responsibilities

• The contractor shall provide strategy and support for USBE’s social media platforms. The services provided shall include, but are not exclusive to the following:
  • • Working with the communications team to develop social media strategy and expand the agency’s social media audience and reach.
    • Creating and posting original content to the agency’s social media platforms.
    • Developing a social media calendar.
    • Monitoring public feedback in comments and direct messages.
    • Monitoring and tracking engagement metrics for further strategy development.
    • The contractor will log and bill for hourly services and maintain digital correspondence as evidence.
  • Social media platforms would include, at a minimum: Facebook, Instagram, and Twitter (X), as well as occasional work on LinkedIn.
  • The hours would be “as needed,” but would likely end up being about 15-20 hours per week on average.
  • Follows prescribed data standards, policies and procedures, information security/information assurance policies, principles, and practices.
  • Other duties as assigned.

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