The Real Value of Workday Certification: Insights from IT Professionals

November 12, 2025 / Gravity IT Resources /

The Value of Workday Certification in IT Staffing

In the dynamic world of IT staffing, staying ahead of the curve isn’t just an advantage, it’s a necessity. For organizations to thrive, they need professionals equipped with the most relevant and in-demand skills. This month, we turned our focus to the Workday ecosystem to understand the motivations, outcomes, and the value of Workday certification.

Through a series of LinkedIn polls, we asked our network of HR professionals, business leaders, and IT experts what drives the pursuit of Workday certification and whether it delivers on its promise of greater opportunity. The results offer a compelling snapshot of the current IT staffing landscape.

 

Poll Insights: What’s Driving Workday Professionals?

Our October 2025 polls had significant engagement, reaching many professionals and sparking conversations around the value of certification. Here’s what we learned.

 

Poll 1: The “Why” Behind Workday Certification

Our first poll asked, “What was your primary reason for getting Workday Certified?” The response was clear and decisive.

  • Drive client value/efficiency: 67%
  • Enhance professional brand: 17%
  • Become a go-to expert: 17%

Takeaway: Two-thirds of certified professionals were motivated by the desire to deliver tangible results for their clients and organizations. This data underscores a critical trend in IT: professionals are increasingly focused on practical application and impact over personal branding alone. For business leaders, this is a powerful indicator that investing in employee certification can lead directly to improved operational efficiency and greater client satisfaction.

 

Poll 2: Does Certification Translate to Opportunity?

Next, we explored whether the investment in certification pays off. We asked, “Do you feel that being Workday Certified has led to more opportunities?”

  • Yes, definitely: 53% 
  • No, not significantly: 9%
  • I’m not yet certified: 38%

Takeaway: With 53% of respondents finding value in certification, we’re helping connect certified consultants with Workday customers and AMS/deployment partners to maximize their investments. Additionally, with 38% not yet certified, we’re excited to help consultants earn certifications, opening the door to more opportunities for them while expanding the talent pool available to Workday customers and AMS/deployment partners.

 

Poll 3: What’s the Next In-Demand Workday Certification?

Finally, we looked to the future, asking, “Which future Workday certification are you seeking due to market demand?”

  • Project management: 41%
  • Advanced reporting: 26%
  • Other: 18%
  • Adaptive Planning: 15%

Takeaway: Project management stands out as the top area for future certification. This reflects a broader industry trend where technical expertise must be paired with strong management and strategic execution skills. As organizations implement complex Workday modules, they need leaders who can manage projects effectively from start to finish. Professionals seeking to specialize in advanced reporting and adaptive planning are also positioning themselves for high-demand roles.

 

Your Partner in Building a Future-Ready IT Team

The insights from our polls confirm what we at Gravity IT Resources see every day: the demand for specialized, certified IT talent is intensifying. Building a team with the right skills isn’t just about filling a role; it’s about making a strategic investment in your organization’s future success.

Gravity IT Resources specializes in connecting businesses with elite Workday professionals who not only have the credentials, but also the practical experience to drive immediate value. Whether you need a project manager to lead your next implementation or a data expert to unlock advanced analytics, we have the network and expertise to find the perfect fit for your team.

 

Conclusion: Certification as a Strategic Imperative

The landscape of IT staffing is clear: specialization and proven expertise are the new currency. For professionals, pursuing certifications like Workday is a clear path to career growth. For businesses, fostering and hiring certified talent is no longer a luxury but a strategic imperative for maintaining a competitive edge.

By understanding motivations driving IT professionals and the skills that are most valued in the market, organizations can build stronger, more effective teams ready to tackle the challenges of tomorrow.

 

About Gravity IT Resources

Gravity is a Human Capital Management company headquartered in Fort Lauderdale with offices across the country including Atlanta, Charlotte, Columbus, Cincinnati, Nashville, DC, Salt Lake City, San Diego and Tampa. Our company has been recognized by Inc. Magazine as an “Inc. 5000” award winner and one of the fastest growing privately held companies in the United States for the last 7 consecutive years (2019, 2020, 2021, 2022, 2023, 2024, 2025). Additionally, Gravity is proud to be Great Place to Work certified for the 5th year in a row (2021, 2022, 2023, 2024, 2025) and was also recognized on the SIA’s Fastest-Growing Staffing Firms in the US list the last two years (2024, 2025).

Gravity helps prominent clients like Salesforce, Chewy, Carnival Cruise Lines, AutoNation, Mosaic and hundreds of other enterprise and SMB companies to identify, recruit and hire IT professionals for their most critical projects and jobs. Our recruitment spans across various roles, including artificial intelligence (AI) specialists, software engineers, cloud engineers, project managers, data engineers, business analysts, security engineers, CXO leaders and more.

Gravity provides a variety of delivery models and services designed to meet client needs efficiently and effectively.

To learn more about Gravity IT Resources practices, career opportunities and culture, visit gravityitresources.com

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